At Xavier Garcia, we have kicked off the year with loads of energy by presenting our New Spring 2018 Collection at the OPTI-Munich Fair with great success and a strong international welcome.
Munich, is the city that today hosts a major European optics fair. With an excellent organization, it always features innovative brands and techniques. Although this is an international event, it has a strong focus on the markets of Central and Northern Europe. Steering away from ostentatiousness, a professional turnout is guaranteed.
At OPTI -Munich, we presented the new Spring 2018 Collection based on Minimalism, with translucent, architectural volumes for Acetate and thin, elegant lines for Metal. The new direction taken by the designer in his latest and more minimalist collections was extremely popular. There were new flex acetates with a palette of translucent single colors in warm and cool shades, along with elegant lines for a sophisticated metal collection that continues to combine steel plates.
We also chose OPTI, the first eyewear trade show of the year, to present our new stand design that emphasizes the designer’s latest approach towards the essence of an increasingly conceptual design. The stand consists of a metal scaffolding structure combined with wooden tables. Conceptually, it is reminiscent of a building under construction, just like every new collection, the brand, and the company. It marks a great step towards the search for purity in design.
The new models have caught the eye of sales representatives, opticians and distributors thanks to their finish, lightweight materials, and above all, overall design. Elegance and distinction were the two adjectives used by everyone who saw the collection. The success and recognition achieved in international markets, based on the enthusiastic response to the new minimalist collection, has translated into higher sales in various countries throughout the world.
Xavier Garcia Barcelona has built stronger ties with international distributors, particularly our German sales team, which represents the tremendous success of team-building efforts. This is the perfect occasion to consolidate our business relationships within the distribution network.
Showcasing its true Barcelona style, the New Spring 2018 Collection will once again be on display at the International Eyewear Show Mido -Milano (February 26-28, 2018) 👉Visit us at Hall 2-Stand R32.
Xavier Garcia_Barcelona, from fair to fair!